OSPRI Internal Brand Campaign
OSPRI engaged Eden create an internal brand that:
- Encouraged staff to become engaged in the process of moving to a new operating model for the company, which had been in preparation over the past year, 2020.
- Exhibited new internal brand characteristics and values.
- Exhibited brand characteristics outwardly: creating connections / confidence with government partners, farmers, through integrating our programmes.
- Displayed a successful and united transition to the new model.
The final internal brand featured the all encompassing ‘O’ from OSPRI with an abstract pattern alluding to Māori themes. The logo was combined with an illustrative scene of farmers and OSPRI at work together, giving an extension to the brand across internal communications.
The campaign evolved when Eden recommended theming the annual report to reflect OSPRI’s changes in the year with the new operating model. The campaign was incorporated into the report for visual consistency and continued engagement.
Categories:Brand, Digital, Design