OSPRI Internal Brand Campaign

Project Description

Objectives:

OSPRI engaged Eden create an internal brand that:

Encouraged staff to become engaged in the process of moving to a new operating model for the company, which had been in preparation over the past year, 2020.
Exhibited new internal brand characteristics and values.
Exhibited brand characteristics outwardly: creating connections / confidence with government partners, farmers, through integrating our programmes.
Displayed a successful and united transition to the new model.

Solution:

The final internal brand featured the all encompassing ‘O’ from OSPRI with an abstract pattern alluding to Māori themes. The logo was combined with an illustrative scene of farmers and OSPRI at work together, giving an extension to the brand across internal communications.

The campaign evolved when Eden recommended theming the annual report to reflect OSPRI’s changes in the year with the new operating model. The campaign was incorporated into the report for visual consistency and continued engagement.

> View the annual report

Project Details

Client:

OSPRI
Categories:

Brand, Digital, Design
Services:

Illustration
Design

We’ve been fortunate at OSPRI to have had Eden Design’s support for a number of years. We have since built up an excellent relationship where their understanding of our brand and expectations and is second to none. Not only is the team a pleasure to work with they are quick to respond to our requests and always accommodating when meeting our tight deadlines or last minute requests. From simple factsheets to animated videos they have a great ability at taking complicated or technical information and turning it into visually engaging designs or infographics. I couldn’t recommend the services of Eden Design highly enough!

Oliver Bates, Corporate Communications Manager OSPRI

Working with Hannah at Eden Design on our rebranding project was fantastic, so much so that we continue to work with her on our business as usual design. Her real understanding of our business goals was a huge benefit, as was her ability to translate those into design solutions as we went through a company rebrand. Hannah was able to deliver brilliant solutions that really captured the business’ direction and brand across a variety of mediums. These included printed brochures, factsheets, flyers, newsletters, digital and print advertising. Hannah was always able to get the job done on‐time, even when we came to her late in the day, and made our lives so much easier by managing our printing services as well, a real bonus! Hannah’s creativity, eye for detail, fantastic response times and ability to squeeze in those last minute requests has made her phenomenal to work with. Hannah has certainly assisted in us in completely upping our game across all our collateral and we look forward to developing our next marketing pieces with her.

Emma Adcock, Senior Marketing Advisor OSPRI