Eden Design has been responsible for rebranding ike, establishing a suite of collateral, and designing for the sub-brands Spike and GE. ike is an engineering company that makes collected data and measurements accurate, verifiable, and geospatially-located. Their latest product, Spike, allows you to measure an object simply with a snap from your Smartphone or Tablet.
The previous brand, developed organically over a number of years, was very B2B in essence. With ike entering a growth and redevelopment phase, the brand needed to shift from dated and clunky to that which reflects the genuine personality within the business – approachable, smart, ingenious, and a little quirky!
A geometric smart identity, representing a multi-dimensional measurement company.
The customer face of the new ike brand is innovative and bright. The logo and supporting imagery reflects a geometric yet creative and smart organisation.The slightly quirky personality of the brand can be seen in full swing in internal communications such as the Brand Bible.
The new brand has established a sound platform for building a suite of marketing collateral both online and offline. With the Kickstarter campaign a roaring success, and the product now fully launched, the brand has assisted ike to provide the end-user with a deeper, more accessible, authentic, differentiated yet relevant brand experience. ike are now moving full pace into the US market as a result.
Categories:Brand, Design, Publications
Signage & display