Engaging graphic design solutions for stakeholders, annual report, Eden Design » Eden Design

OSPRI Annual Reports

Project Description

OSPRI’s primary role is to help protect and enhance the reputation of New Zealand’s primary industries - NAIT and TBfree are programmes of OSPRI.

This financial year (2019-2020) saw new changes for OSPRI as an organisation which sparked a fresh approach to the annual report.


As the graphic designer, Eden Design was briefed to capture fresh changes within OSPRI, and to design a visually compelling annual report to enhance readership.


An engaging 92 page annual report that uses infographics to highlight important and sometimes complex information to the reader. Graphic design elements were drawn from OSPRIs "One OSPRI" internal campaign to reinforce the fresh changes during the year. Compelling photography has been used to personalise the report and put a face to farmers' environment. Sections within the document are colour coded, designed for easy navigation and to reflect the three key areas of OSPRI:

  1. Disease management
  2. Traceability programme
  3. Corporate enablers

This document is also supported by an additional designed 24 page full report: the Consolidated Financial Statements.

Project Details
In their own words
We’ve been fortunate at OSPRI to have had Eden Design’s support for a number of years. We have since built up an excellent relationship where their understanding of our brand and expectations and is second to none. Not only is the team a pleasure to work with they are quick to respond to our requests and always accommodating when meeting our tight deadlines or last minute requests. From simple factsheets to animated videos they have a great ability at taking complicated or technical information and turning it into visually engaging designs or infographics. I couldn’t recommend the services of Eden Design highly enough!
Oliver Bates, Corporate Communications Manager Oliver Bates, Corporate Communications Manager
Working with Hannah at Eden Design on our rebranding project was fantastic, so much so that we continue to work with her on our business as usual design. Her real understanding of our business goals was a huge benefit, as was her ability to translate those into design solutions as we went through a company rebrand. Hannah was able to deliver brilliant solutions that really captured the business’ direction and brand across a variety of mediums. These included printed brochures, factsheets, flyers, newsletters, digital and print advertising. Hannah was always able to get the job done on‐time, even when we came to her late in the day, and made our lives so much easier by managing our printing services as well, a real bonus! Hannah’s creativity, eye for detail, fantastic response times and ability to squeeze in those last minute requests has made her phenomenal to work with. Hannah has certainly assisted in us in completely upping our game across all our collateral and we look forward to developing our next marketing pieces with her.
Emma Adcock, Senior Marketing Advisor Emma Adcock, Senior Marketing Advisor
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