Joe & Joy Eatery Café

After working with Kiss & Bakeup over a decade ago, the business had evolved considerably and it was time for a refresh. Eden Design was tasked with establishing a new brand look and feel that supported the new name and newly designed eatery and café in Waikanae, Kapiti Coast.

The vision:

A café and craft bakery where food, coffee and friends create one of life's greatest pleasures – beautiful relationships. The food is a balance of hearty and beautiful – from a wide variety of healthier hearty sandwich options to gourmet hand-decorated cakes and hearty pies baked onsite.

The objective:

Design a brand that is contemporary, fresh, reflects their relational values, and aligns to the new shop fitout.

The result:

We worked through a variety of logo ideas, partnering together to achieve a logo design that achieved what the client wanted.

The logo is simple, clean and modern whilst the handwritten font reflects the relational approach Joe & Joy have with their customers. The colours complement the newly designed interior.

A broad array of logo material with guidelines were supplied, enabling Joe & Joy to roll out the brand beautifully and consistently throughout their retail and packaging offerings.

We think customers would agree, this is an attractive eatery to dine in, with delicious food and beautiful people.