Orinoco Floral, Homeware, Design

Project Description

When you hear about Orinoco, and walk into their boutique store in Paraparaumu Beach, you will know you have found something unique and contemporary. Orinoco is a new retail store, stocking a unique collection of handcrafted floral, homeware, design, and fashion pieces.

The objective:

As a new business they required a recognisable unique brand that reflected their natural, earthy, beautifully eclectic, and community-focused values.

The result:

A sophisticated, refined, and natural logo that pairs seamlessly with their eclectic name and fashionable store.

Inspired by the vein patterns on the Orinoco Flow Iris, and the eclectic collection of products stocked in Orinoco’s store, the circular symbol represents a wholeness and care of nature. The beauty of the pattern is in the eye of the beholder – a flowing river, the veins of an iris flower, or the wood grain of a branch.

The look and feel of the brand is exotic, cultural and native; a sense that you will find something different here at Orinoco.

Project Details
  • Client:
    Orinoco Design
  • Categories:
    Brand
  • Services:
    Logo design
    Business card
    Product labelling
In their own words
Working with Hannah at Eden Design enabled our brand story and logo concept to be put on paper and become a reality. Hannah listened, guided us and worked with us to produce a brand and logo that represents who we are. Her attention to detail, style and willingness to work within our budget and timeframe was incredible. We highly recommend Eden Design. Thank you so much Hannah. Erin and Mark
Erin and Mark Skelsey Erin and Mark Skelsey
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