We Love Local / Kāpiti Goodies

A project managed by Delaney & CO. Public Relations, Eden Design was commissioned to rebrand the original Kāpiti Goodies brand – a husband and wife business which has gone from strength-to-strength. They have since bought Wellington business We Love Local. The business supplies gift boxes and New Zealand gifts of showcased products by popular local brands.

The vision:

A local online gifting business who aim to promote the best of locally sourced products, packaged up and delivered as a beautiful gift basket to your door. All products and services (including the wooden basket) are sourced locally with environmental care.

The objective:

Create a brand that hero's the quality of the products, lifts customer experience, increases sales engagement, and supports social good; a brand that captures the local, handcrafted, personal care that goes into each gift basket.

The result:

A sophisticated approach that instantly lifted customers first impressions. The brand is a mark of quality, summed up in the form of a heart ribbon that captures the care and attention that goes into each gift basket. It is a trusted brand that is visually strong and recognisable, encouraging greater brand recognition throughout the regions of Wellington, Kāpiti Coast, Horowhenua and Wairarapa.