Orinoco Floral, Homeware, Design

When you hear about Orinoco, and walk into their boutique store in Paraparaumu Beach, you will know you have found something unique and contemporary. Orinoco is a new retail store, stocking a unique collection of handcrafted floral, homeware, design, and fashion pieces.

The objective:

As a new business they required a recognisable unique brand that reflected their natural, earthy, beautifully eclectic, and community-focused values.

The result:

A sophisticated, refined, and natural logo that pairs seamlessly with their eclectic name and fashionable store.

Inspired by the vein patterns on the Orinoco Flow Iris, and the eclectic collection of products stocked in Orinoco’s store, the circular symbol represents a wholeness and care of nature. The beauty of the pattern is in the eye of the beholder – a flowing river, the veins of an iris flower, or the wood grain of a branch.

The look and feel of the brand is exotic, cultural and native; a sense that you will find something different here at Orinoco.