ikeGPS

Eden Design has been responsible for rebranding ike, establishing a suite of collateral, and designing for the sub-brands Spike and GE. ike is an engineering company that makes collected data and measurements accurate, verifiable, and geospatially-located. Their latest product, Spike, allows you to measure an object simply with a snap from your Smartphone or Tablet.

The Objective:

The previous brand, developed organically over a number of years, was very B2B in essence. With ike entering a growth and redevelopment phase, the brand needed to shift from dated and clunky to that which reflects the genuine personality within the business – approachable, smart, ingenious, and a little quirky!

The Idea:

A geometric smart identity, representing a multi-dimensional measurement company.

The Solution:

The customer face of the new ike brand is innovative and bright. The logo and supporting imagery reflects a geometric yet creative and smart organisation.The slightly quirky personality of the brand can be seen in full swing in internal communications such as the Brand Bible.

The Results:

The new brand has established a sound platform for building a suite of marketing collateral both online and offline. With the Kickstarter campaign a roaring success, and the product now fully launched, the brand has assisted ike to provide the end-user with a deeper, more accessible, authentic, differentiated yet relevant brand experience. ike are now moving full pace into the US market as a result.