ADarchitecture

AD Architecture (ADA) has been a leading architectural firm on the Kapiti Coast for 20-30 years. Their award-winning homes offer clients high-performance uniquely designed solutions. 

A long time client of Eden’s, ADA entrusted Eden to revamp their website and align it to their new desired market. They wanted to:

• Understand who they were now
• Attract more of the clients they wanted
• Shift how they were perceived in the market

Solution:

• Eden talked to ADAs clients, gaining valuable research and insight in how clients perceived them
• Reviewed how ADA currently positioned themselves
• Looked to reduce unnecessary website clutter and information, reworked their site map, and promoted their unique approach to architecture

Result:

The new website hero’s their best projects, showcasing projects that target their ideal market. The sales process is streamlined, enabling ADA to engage with leads earlier in the process, rather than getting bogged down in website information. And with an improved sales process, the reinvention of their client guide is now brand aligned to their website, streamlining the client experience as a result.