Ministry of Education, Roadshow videos

In support of the national Curriculum Roadshow (20–30 October 2025), the Ministry of Education Te Poutāhū | Curriculum Centre commissioned a series of short-form videos that spotlight the rollout of the refreshed New Zealand Curriculum. The focus: showcasing the transformative power of structured literacy and explicit mathematics in classrooms across Aotearoa.

These videos were designed to inspire and inform principles and education leaders at the Roadshow, whilst aligning with the Minister’s vision for educational excellence.

Objective: Create uplifting, authentic stories that demonstrate how curriculum changes are positively impacting teaching and student learning.

Solution:

We partnered with the Ministry of Education to craft a series of videos that captured the voices of teachers, students, and school leaders, from four schools. Each video focused on a specific subject group, offering personal reflections and classroom insights.

Creative direction

• Tone: Heartwarming, empowering, and forward-looking.
• Visual Style: Light and bright colour palette, referencing the Roadshow’s green gradient branding.
• Music: Uplifting instrumental tracks to support the energy of the message.
• Footage: Interwoven shots of joyful, focused, and engaged learners across Years 0–8.

Production highlights

• Filmed at four schools across New Zealand: Lakeview, Silverstream, Deanwell, and Longbeach.
• Duration: 2–3 minutes per school video, 5–6 minutes for the compilation promo video.
• Diversity: Inclusive representation of learners across age, gender, and culture.
• Compliance: Content aligned with Ministry guidelines for cultural sensitivity, resource use, and consent.

Result:

The final video series was met with enthusiasm at the Roadshow, offering a powerful visual narrative of curriculum transformation in action, along with a promo video to support the Minister’s introductory speech. The 'Practice in action' videos have since been repurposed onto the Ministry’s curriculum resource platform, Tāhūrangi, extending the videos reach and impact.

Outcomes

• Strengthened understanding of structured literacy and explicit mathematics among educators.
• Amplified authentic voices from the classroom to national audiences, showcasing positive emotive results.
• Delivered versatile, high-quality content for ongoing curriculum communications.
• Delivered to tight deadlines, and to budget.
• Delivery of additional ‘in action’ videos showing explicit teaching and phonics in action between teacher and students.
• Worked to a changing scope with flexibility to adapt quickly and easily to additional scoping requests.

“Thanks so much for your understanding and flexibility. This is really appreciated not only by me but also the leadership team here.”

 

Watch a sample of the 'Practice in action' video series:

• Structured maths - Longbeach School
• Explicit teaching - Lakeview School
• Structured literacy - Deanwell School
• Implementing a knowledge-rich curriculum - Silverstream School