WellPet Veterinary

Project Description

With the historic amalgamation of three different owners, WellPet were suffering from inconsistency across marketing initiatives. With differing company names, WellPet also needed to eliminate client and staff confusion around the name.

The Objective:

Establish a name that is simple and memorable. Create an identity that aligns with practiced values, defines the culture going forward, and provides a platform for growth across clinics.

The Idea:

WellPet owners and pets will be at their happiest when their animal is in full health.

The Solution:

The rebrand of WellPet included brand strategy, identity, retail signage, and business collateral. Time has since been saved on unfocused initiatives, and WellPet now have a sound platform and focus of messages for developing future marketing promotions. Directors no longer feel out of control, but a new constructive focus for business, marketing development, and cultural ownership has occurred. Staff also have got on board and now clearly understand the business vision.

Project Details

Client:

WellPet Veterinary Centre
Categories:

Brand, Digital, Design
Services:

Customer research
Brand strategy
Brand design
Brand guidelines
Byline
Stationary
Communications
Signage & display

There were a number of problems we were having with marketing our business and client feedback occasionally reflected the absence of a cohesive brand image. We asked Hannah Faulke of Eden Design for an initial consultation. She had a quietly confident manner and quickly grasped where we were coming from with our approach to veterinary patient care and our business philosophy. This has made the ensuing process smoother and more rewarding and we have felt confident we were heading in the right direction throughout. We were novices but Hannah presented us with a range of options at each stage of the process and with her network of contacts in the industry there was a high quality of additional support when required. The process is not over but we have a cohesive image, a web presence and are now looking at further developing the brand. Thanks Hannah.