Dynamo Kidswear

Project Description

Dynamo Kidswear is a unique company producing gorgeous handmade 100% merino and 100% cotton kidswear garments for 0-10 year olds. All merino is New Zealand sourced.

The Objective:

Shift Dynamo from a local market priced brand to a premium quality professionally presented product.

The Idea:

Refresh the existing Dynamo brand with a bright, vibrant and modern approach. Having uniquely vibrant merino clothing compared to competitors, Dynamo have an opportunity to playfully differentiate themselves through colour.

The Solution:

The logo plays with building blocks and shapes in order to create letterforms - a true children's game. The font is a geometric based font to work with the geometric shapes. The logo design lends itself to many interpretations – enabling numerous practical and eye catching applications for the vibrant brand. Collateral included labels and boxes, bags, clothing labels, business cards, expo wall banner, and website design.

Project Details
  • Client:
    Dynamo Kidswear
  • Categories:
    Brand, Digital, Design
  • Services:
    Brand strategy
    Brand design
    Packaging
    Stationary
    Signage
    Website design
    Brand guidelines
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