Services - Brand, Graphic Design, Web
Brand: Engage Your Customers
Your customers are known to pay more for a better experience. Research your customers, understand your brand, and get the tools you need to engage with your customers on a higher level.
>>> Learn more about what is brand.
Design: Increase Your Brand Awareness
First impressions count when attracting your customers. Get business and design ideas that improve how you connect with customers. Consistent graphic design and marketing will increase your brand awareness, and set you apart from competitors as a memorable customer choice.
Digital: Specialists Offline & Online
An effective website lifts your credibility and sales process. With 70% of consumers researching online before purchasing, a stand out website is invaluable. Is your website engaging, brand aligned, and searchable?
Email Eden Design about how you can create customer-led graphic and web design solutions that attract the customers you want.
WHY CLIENTS CHOOSE EDEN DESIGN?
- Partners for long term growth
- Customer focused ideas
- Creative yet organised
- Clear project communication
- Listen intently
- Reliable
SERVICES
Customer Research
Gain insight into the customer’s perception of your brand, your offerings, and their purchasing habits. With these findings we are able to tailor communications to the customer. These customer findings have practical application across multiple areas of business development.
Brand Strategy
Brand strategy is informed by customer investigation, company vision, and unique product/service insight. This documented strategy becomes the unique blueprint for your business, bringing focused growth, and clarity for marketing efforts and ongoing business development.
Brand Identity
Built on a sound strategic platform, and fed by customer investigation, Brand Identity is about establishing a memorable visual structure for customers to instantly identify you with. Deliverables include logo, byline, and brand guidelines.
Brand Guidelines
Articulate the parameters of your brand for members of your brand community, such as staff, suppliers, and associations. They are your brand endorsers and need to know the brand story. Deliverables include a document of standardised visual guidelines, brand colours and brand-building tools.
Brand Book
A visual book championing the story of your brand. Good for getting staff buy-in to company vision, increasing company pride, induction processes, pitching for capital, and creating partnerships.
Naming
In such a difficult environment, naming today requires a balance of multiple elements from memorability, to uniqueness, availability, likability, and business relevance. The best name will be the sum of all these elements!
Web Development
Build a custom designed website that connects with your customers and increases leads and sales for your business. The consistency of your online and offline communications is important for retaining integrity with your customers.
Marketing Audits
Marketing Audits are used to methodically examine and analyse all marketing, communications, and identities such as brochures, letterheads, signage, and much more. This process takes a magnifying glass to the brand and discovers brand expressions that could be of significance going forward.
Marketing Communications
Communications are the many touchpoints between your company and the customer. They must be backed with clear brand and marketing strategies. Deliverables include in-store retail promotions, direct mail, and promotional material.
Signage
Retail and street frontage for any business is critical for customer experience and navigation. Deliverables include retail signage, vehicle, conference and event branding.
Packaging
Designing packaging that creates product appeal and desire is essential for enticing more customers to purchase. Here we use the findings from customer investigation of your product to make informed design decisions.
Publications
Creative and consistent. Deliverables include infographics, annual reports, operations manuals, company profiles, and book design.